Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization’s success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor’s Manual that includes detailed teaching notes for all of the cases.
- ISBN10 0673991458
- ISBN13 9780673991454
- Publish Date 30 March 1996
- Publish Status Out of Print
- Out of Print 23 October 2002
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 500
- Language English