The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.
- ISBN10 1900961873
- ISBN13 9781900961875
- Publish Date 1 February 1999 (first published 5 January 1999)
- Publish Status Out of Print
- Out of Print 27 March 2014
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Capstone Publishing Ltd
- Format Paperback
- Pages 252
- Language English