Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.
In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
- ISBN10 1280781238
- ISBN13 9781280781230
- Publish Date 1 January 2012
- Publish Status Active
- Out of Print 3 June 2015
- Publish Country US
- Imprint Pearson
- Format eBook
- Language English