This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and pharmaceuticals, whilst other volumes are devoted to specific sub-fields of marketing such as advertising. A solid collection covering 70 years of marketing literature, showing how the discipline has evolved.
- ISBN10 0415834465
- ISBN13 9780415834469
- Publish Date 22 August 2014 (first published 21 August 2014)
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Hardcover
- Pages 7930
- Language English