Sports Marketing and the Psychology of Marketing Communication

by Lynn R Kahle and Chris Riley

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This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
  • ISBN10 1410610004
  • ISBN13 9781410610003
  • Publish Date 14 May 2014 (first published 1 January 2004)
  • Publish Status Active
  • Publish Country US
  • Publisher Taylor & Francis Inc
  • Imprint Lawrence Erlbaum Associates Inc
  • Format eBook
  • Pages 449
  • Language English