As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.
Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.
- ISBN10 1299766102
- ISBN13 9781299766105
- Publish Date 1 January 2013
- Publish Status Active
- Out of Print 14 April 2015
- Publish Country US
- Publisher IGI Global
- Imprint Business Science Reference
- Format eBook
- Language English