Many companies put all their efforts into winning customers and not enough into keeping them. This book aims to give practical advice on successful selling and - most important of all - winning customers for good. It offers basic selling information and strategies, advises on the handling of complaints or problems in such a way as to keep customers satisfied and suggests different ways in which managers can keep their workers motivated and committed, whether in a large or small company. The author is a consultant to businesses of all sizes in the USA and has written several business books.
- ISBN10 0399133011
- ISBN13 9780399133015
- Publish Date 18 January 1988
- Publish Status Out of Print
- Out of Print 22 September 2016
- Publish Country US
- Imprint Putnam Publishing Group
- Format Hardcover
- Language English