Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.
- ISBN10 1401832814
- ISBN13 9781401832810
- Publish Date 18 August 2005
- Publish Status Unknown
- Out of Print 8 April 2022
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Delmar Cengage Learning
- Format Hardcover
- Pages 325
- Language English