In this tour de force, Arlen focuses on the people, extraordinary processes, and lunacies involved in the making of one thirty-second television cmmercial.
- ISBN10 0374275769
- ISBN13 9780374275761
- Publish Date 1 April 1980
- Publish Status Out of Stock
- Out of Print 13 July 2011
- Publish Country US
- Imprint Farrar, Straus & Giroux Inc
- Edition New edition
- Format Hardcover
- Pages 218
- Language English