Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.
Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.
Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.
- ISBN10 027375629X
- ISBN13 9780273756293
- Publish Date 6 December 2011
- Publish Status Out of Print
- Out of Print 4 May 2022
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Format Paperback
- Pages 272
- Language English