As today's consumers tire of the "mega" and "super" stores, the demand has grown for smaller, independent shops offering quality products and excellent customer service. Tackling the unique problems and challenges facing small retailers, this guide includes: -- Selecting the best location and hiring employees-- Purchasing and inventory control-- Advertising and promotion-- Merchandising-- Setting competitive prices-- Franchising-- Record keeping and accounting
- ISBN10 1551801000
- ISBN13 9781551801001
- Publish Date 30 July 1998
- Publish Status Out of Print
- Out of Print 30 June 2005
- Publish Country GB
- Imprint Roundhouse Publishing Ltd
- Edition 4th edition
- Format Paperback
- Pages 211
- Language English