This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
- ISBN10 0613915135
- ISBN13 9780613915137
- Publish Date 1 January 1996
- Publish Status Active
- Imprint Turtleback Books
- Edition Turtleback School & Library ed.
- Format Hardcover (Library Binding)
- Language English