Packed with innovative ideas, unique research, and entertaining examples, this pathbreaking book is an essential source for business owners, corporate executives, and marketing professionals. Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Includes an analysis and rating of the top 50 trading nations.
- ISBN10 0852974973
- ISBN13 9780852974971
- Publish Date December 2000 (first published 16 July 1998)
- Publish Status Out of Print
- Out of Print 22 December 2000
- Publish Country GB
- Imprint Financial World Publishing
- Edition New edition
- Format Hardcover
- Pages 320
- Language English