This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.
- ISBN10 019511941X
- ISBN13 9780195119411
- Publish Date 27 May 1999 (first published 16 November 1989)
- Publish Status Active
- Publish Country US
- Imprint Oxford University Press Inc
- Edition 3rd Revised edition
- Format Hardcover
- Pages 446
- Language English