Strategic Marketing for Non-Profit Organisations: Pearson New International Edition

by Philip R Kotler and Alan R. Andreasen

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For graduate courses in Nonprofit Marketing and Management.
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

  • ISBN10 1292042745
  • ISBN13 9781292042749
  • Publish Date 8 November 2013 (first published 13 February 2008)
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 7th edition
  • Format Paperback
  • Pages 480
  • Language English