Prepare a blueprint for the future growth of your marketing department -- and your business -- with How to Evaluate and Improve Your Marketing Department. From market orientation and information to employee performance appraisals, you'll find everything you need to improve your marketing organization and make the most out of your sales efforts. Plus, this all-in-one program will help you:
-- Set challenging, attainable marketing and sales objectives
-- Create a database of relevant, usable customer, product, and market information
-- Determine how effectively your pricing strategy responds to market and competitive conditions
-- Strengthen sales and distribution operations
- ISBN10 0844232238
- ISBN13 9780844232232
- Publish Date 1 August 1993 (first published 1 March 1992)
- Publish Status Out of Print
- Out of Print 5 November 2004
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Format Paperback
- Pages 345
- Language English