Business
1 total work
How to Evaluate and Improve Your Marketing Department
by Keith Sparling and Gerard Earls
Published 1 March 1992
Prepare a blueprint for the future growth of your marketing department -- and your business -- with How to Evaluate and Improve Your Marketing Department. From market orientation and information to employee performance appraisals, you'll find everything you need to improve your marketing organization and make the most out of your sales efforts. Plus, this all-in-one program will help you:
-- Set challenging, attainable marketing and sales objectives
-- Create a database of relevant, usable customer, product, and market information
-- Determine how effectively your pricing strategy responds to market and competitive conditions
-- Strengthen sales and distribution operations
-- Set challenging, attainable marketing and sales objectives
-- Create a database of relevant, usable customer, product, and market information
-- Determine how effectively your pricing strategy responds to market and competitive conditions
-- Strengthen sales and distribution operations