This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.
- ISBN10 0195719255
- ISBN13 9780195719253
- Publish Date 20 February 2001
- Publish Status Unknown
- Publish Country ZA
- Imprint Oxford University Press Southern Africa
- Format Paperback
- Pages 362
- Language English