From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India's largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
- ISBN10 0143423347
- ISBN13 9780143423348
- Publish Date 15 May 2021 (first published 15 December 2012)
- Publish Status Active
- Publish Country IN
- Publisher Penguin Random House India
- Imprint Penguin Portfolio
- Format Paperback (B-Format (198x129 mm))
- Pages 224
- Language English