Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
- ISBN10 1452216304
- ISBN13 9781452216300
- Publish Date 1 August 1995
- Publish Status Active
- Publish Country US
- Imprint SAGE Publications Inc
- Format eBook
- Pages 144
- Language English