Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research. For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.
- ISBN10 1613111312
- ISBN13 9781613111314
- Publish Date 1 July 2011 (first published 1 July 2002)
- Publish Status Unknown
- Out of Print 17 November 2016
- Publish Country US
- Imprint Marketing Classics Press
- Format Hardcover
- Language English