The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

by Robert Lewis Shayne Professor and Associate Dean for Graduate Studies Joseph Turow

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A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most...Read more
  • ISBN10 0300225075
  • ISBN13 9780300225075
  • Publish Date 17 January 2017
  • Publish Status Active
  • Imprint Yale University Press
  • Format eBook
  • Pages 342
  • Language English