Consumer Behaviour: Basic Findings and Management Implications (Marketing S.)

by Gerald Zaltman and Melanie Wallendorf

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  • ISBN10 0471093068
  • ISBN13 9780471093060
  • Publish Date 1 January 1983 (first published 1 January 1979)
  • Publish Status Out of Print
  • Out of Print 15 December 2011
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Edition 2nd Revised edition
  • Format Hardcover
  • Pages 700
  • Language English