The competent sales manager requires all-round knowledge of a wide range of activities to be truly effective, and this handbook offers guidance and advice on various aspects of the role. These include the most important management activities, ways of finding outstanding salesmen, writing advertising copy, sales training, controlling salesmen for greater efficiency, and managing quotas to produce a better sales performance. The author runs his own worldwide sales training organization and has written many books on the subject.
- ISBN10 0749307927
- ISBN13 9780749307929
- Publish Date 28 January 1993 (first published 26 September 1983)
- Publish Status Out of Print
- Out of Print 11 June 1998
- Publish Country GB
- Publisher Cornerstone
- Imprint Mandarin
- Edition New edition
- Format Hardcover (B-Format (198x129 mm))
- Pages 256
- Language English