This textbook examines key areas in the field of consumer behaviour. It draws on British reseach and British markets to focus on the evidence and explanations for changes in consumption and social behaviour. Patterns of response to sales promotions and media advertising are also included. Throughout the book, the analysis of the text is supported by practical exercises. The book is designed for students taking MBA, MA (Marketing), BA (Business Studies), BA (Economics), DMS and Post-Graduate Diploma in Marketing Courses.
- ISBN10 0304317292
- ISBN13 9780304317295
- Publish Date 21 December 1989
- Publish Status Out of Print
- Out of Print 15 November 1991
- Publish Country GB
- Publisher Orion Publishing Co
- Imprint Weidenfeld Nicolson Illustrated
- Format Hardcover
- Pages 256
- Language English