Understand and market to the newest wave of millennialsWhether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.
Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become.
- Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience
- Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity
- Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch
Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
- ISBN10 1118004051
- ISBN13 9781118004050
- Publish Date 6 May 2011 (first published 1 January 2011)
- Publish Status Out of Print
- Out of Print 17 May 2024
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 224
- Language English