Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project.
- ISBN10 0750630825
- ISBN13 9780750630825
- Publish Date 7 April 1997
- Publish Status Out of Print
- Out of Print 14 December 2000
- Publish Country GB
- Publisher Elsevier Science & Technology
- Imprint Made Simple
- Format Paperback
- Pages 200
- Language English