The enormous size and popularity of the Internet has convinced many businesses to invest in electronic marketing. But the Internet is just one tool - a marketing plan should be a plethora of techniques in order to reach the widest possible audience. The book covers a range of electronic methods that marketing managers can use to promote their products. Material has been selected to focus on presenting comprehensive, hands-on technical information and marketing strategies that are proven to work with: Email; Internet; Commercial Online Services; Fax-back Systems; Multimedia CD-ROM; and Multimedia Kiosks. "Electronic Marketing Sourcebook" is written by a group of professional marketers who explain electronic marketing technologies and techniques, then use case studies and their own experience to show the reader how to integrate these techniques into their marketing plans.
- ISBN10 0471155535
- ISBN13 9780471155539
- Publish Date 29 November 1996
- Publish Status Out of Stock
- Out of Print 30 May 2002
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 500
- Language English