The Genome Incorporated: Constructing Biodigital Identity (Theory, Technology and Society)

by Kate O'Riordan

Dr. Ross Abbinnett and Ross Abbinnett

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Book cover for The Genome Incorporated

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The Genome Incorporated examines the proliferation of human genomics across contemporary media cultures. It explores questions about what it means for a technoscience to thoroughly saturate everyday life, and places the interrogation of the science/media relationship at the heart of this enquiry.

The book develops a number of case studies in the mediation and consumption of genomics, including: the emergence of new direct-to-the-consumer bioinformatics companies; the mundane propagation of testing and genetic information through lifestyle television programming; and public and private engagements with art and science institutions and events.

Through these novel sites, this book examines the proliferating circuits of production and consumption of genetic information and theorizes this as a process of incorporation. Its wide-ranging case studies ensure its appeal to readers across the social sciences.

  • ISBN13 9780754696803
  • Publish Date 1 May 2010
  • Publish Status Active
  • Out of Print 20 January 2022
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Ashgate Publishing Limited
  • Edition New edition
  • Format eBook
  • Pages 164
  • Language English