Social Media at Work

by Arthur L Jue, Jackie Alcalde Marr, and Mary Ellen Kassotakis

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The definitive guide for using social media to build more effective organizations

Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectivenessPresents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking toolsShows how to tap into the power of social networks to improve organizational performanceDemonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
  • ISBN10 1282314068
  • ISBN13 9781282314061
  • Publish Date 1 January 2009
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Jossey-Bass
  • Format eBook
  • Pages 237
  • Language English