How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?
In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies.
Sales expert and author Tony J. Hughes details today’s new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention.
In Combo Prospecting, you will learn how to:
- Locate leverage points that matter
- Secure decision-maker meetings
- Build a knockout online brand that distinguishes you from the pack
- Build a constantly growing list of profitable referrals
- And much more!
Old-school prospecting tactics are growing increasingly irrelevant in today’s tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.
- ISBN10 081443911X
- ISBN13 9780814439111
- Publish Date 20 March 2018 (first published 11 January 2018)
- Publish Status Active
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Paperback
- Pages 256
- Language English