Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates (European University Studies: Series 5, Economics and Managem, VOL. 2825) (Europaische Hochschulschriften Reihe 5: Volks- und Betriebswirtschaft, #2825)

by Tobias Richter

• ISBN10: 0820454559
• ISBN13: 9780820454559
• Publish Date: 1 January 2002
• Publish Status: Active
• Publish Country: DE
• Imprint: Peter Lang Publishing
• Format: Paperback (US Trade)
• Pages: 380
• Language: English