Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
- ISBN10 1631498703
- ISBN13 9781631498701
- Publish Date 7 May 2021 (first published 7 January 2020)
- Publish Status Active
- Publish Country US
- Publisher WW Norton & Co
- Imprint Liveright Publishing Corporation
- Format Paperback
- Pages 336
- Language English