Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
- ISBN10 1322982643
- ISBN13 9781322982649
- Publish Date 1 January 2015 (first published 1 January 2006)
- Publish Status Active
- Out of Print 11 March 2015
- Publish Country US
- Imprint Taylor and Francis
- Edition Revised ed.
- Format eBook
- Pages 263
- Language English