This text is designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage. Shows how to successfully strategise, select appropriate communication tactics and execute a global communication plan.
- ISBN10 0844225223
- ISBN13 9780844225227
- Publish Date 11 May 2000
- Publish Status Active
- Out of Print 10 January 2012
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 280
- Language English