Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice

by Deidre Pettinga, Azure Angelov, and David F Bateman

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This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.
  • ISBN10 1475850085
  • ISBN13 9781475850086
  • Publish Date 12 July 2019
  • Publish Status Active
  • Publish Country US
  • Imprint Rowman & Littlefield
  • Format Paperback
  • Pages 158
  • Language English