Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business--wide, technology--enabled science drawn form proven approaches from world--class human touch practitioners.
- ISBN10 1280270500
- ISBN13 9781280270505
- Publish Date 1 January 2003 (first published 29 October 2002)
- Publish Status Active
- Out of Print 25 February 2015
- Publish Country US
- Imprint Wiley
- Format eBook
- Pages 313
- Language English