What to Say to a Porcupine: 20 Humorous Tales That Get to the Heart of Great Customer Service

by Richard Gallagher

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Book cover for What to Say to a Porcupine

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What to Say to a Porcupine uses the format of Aesop’s fables to illustrate fundamental principles of customer service in a quick and lighthearted way.

What do a demanding colony of porcupines, an upscale restaurant run by hyenas, and a famous medieval knight have in common? They are all part of one of the most engaging books on customer service in existence.

In this book, you’ll explore how:

  • great service is all about going the extra mile, as learned by a group of rabbits running an express mail delivery service in “By a Hare”;
  • there’s a better way to great your customers, as one grizzly honey-shop owner discovers in “Bear with Me”;
  • and how to handle difficult conversations with customers in a positive, constructive manner, as demonstrated in this book’s titular story “What to Say to a Porcupine.”

Each story is followed by a short discussion, illuminating topics ranging from the best tips for building customer relationships to how to motivate a service team. Fun, quick, and constructive, What to Say to a Porcupine provides all customer service professionals with easy-to-remember lessons for delivering superior customer service.

  • ISBN10 0814416799
  • ISBN13 9780814416792
  • Publish Date 19 June 2018 (first published 12 June 2008)
  • Publish Status Active
  • Publish Country US
  • Publisher HarperCollins Focus
  • Imprint Amacom
  • Format Paperback
  • Pages 128
  • Language English