Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.
This book helps bridge that divide to help students master the business of marketing.
- ISBN10 2940447284
- ISBN13 9782940447282
- Publish Date 18 August 2011 (first published 1 January 2011)
- Publish Status Active
- Publish Country CH
- Publisher Bloomsbury Publishing PLC
- Imprint AVA Publishing SA
- Format eBook
- Pages 184
- Language English
- URL http://bloomsbury.com/