Business Strategy

by David Campbell, George Stonehouse, and Bill Houston

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Book cover for Business Strategy

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A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy.
The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned. There are clear objectives, examples and case studies from a good range of industry sectors and organizations that students can relate to. These are used to contextualise and demonstrate application of the concepts discussed. Review and discussion questions are at the end of each chapter following the summary to allow students to consolidate their learning vis a vis the objectives and take it forward. Longer, more substantial case studies and questions have been included at the back of the textbook for seminar and assignment work.
Model answers and guidelines relating to the discussion and case study questions are in the accompanying lecturer's supplement.
David Campbell is also the author or Organizations and the Business Environment, published by Butterworth-Heinemann.

* Complex issues described in a straightforward way for students new to this topic
* Student friendly learning features throughout

  • ISBN10 1281051594
  • ISBN13 9781281051592
  • Publish Date 1 January 2003 (first published 21 May 1999)
  • Publish Status Active
  • Out of Print 21 April 2015
  • Publish Country US
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition 2nd Revised ed.
  • Format eBook
  • Pages 478
  • Language English