Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

by Robert F. Lusch and Stephen L. Vargo

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  • ISBN10 1322508585
  • ISBN13 9781322508580
  • Publish Date 1 January 2014
  • Publish Status Active
  • Out of Print 14 April 2015
  • Publish Country US
  • Imprint Taylor and Francis
  • Format eBook
  • Pages 468
  • Language English