Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.
- ISBN10 0534009573
- ISBN13 9780534009571
- Publish Date 1 January 1981
- Publish Status Active
- Publish Country US
- Imprint Kent Pub. Co.
- Edition 2nd ed.
- Format Hardcover
- Pages 483
- Language English