The coverage in this book aims to enable readers to develop skills to make marketing decisions in the global context. In addition, it briefly discusses concepts from other disciplines, such as finance and accounting. Marketing highlights are included throughout the book, showing examples of international marketing in action and designed to expose the reader to practical applications of the theory.
- ISBN10 0534078249
- ISBN13 9780534078249
- Publish Date 21 March 1987 (first published 21 April 1984)
- Publish Status Out of Print
- Out of Print 31 December 2006
- Publish Country GB
- Imprint Thomson South-Western
- Edition 2nd Revised edition
- Format Hardcover
- Pages 700
- Language English