For undergraduate and graduate marketing research courses.
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
- ISBN10 0136085431
- ISBN13 9780136085430
- Publish Date 14 September 2009 (first published 9 January 1996)
- Publish Status Active
- Publish Country US
- Imprint Pearson
- Edition 6th edition
- Format Hardcover
- Pages 944
- Language English