Organizing Genius is a pathbreaking study of creativity as well as a blueprint for organizing creative people in a commercial context. This book brings together the thinking, research and practice of innovation. The latest research into innovation and creativity is compared with the day-to-day experiences of managing creative people in commerce, R&D, advertising and design. The book:. * Explores the influence of national and corporate culture on styles of creativity. * Considers why some people are more creative than others. * Looks at ways of making creative people more productive. * Shows how to re-organize internal structures and resources for the productive benefit of the whole organization. * Uses case studies of active inventors and researchers. * Includes interviews with managers of creative people from electronics to advertising, from Germany to Silicon Valley.
- ISBN10 0631169598
- ISBN13 9780631169598
- Publish Date 1 October 1992
- Publish Status Out of Print
- Out of Print 8 February 1996
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Hardcover
- Pages 224
- Language English