Developmental Management S.
1 total work
Organizing Genius is a pathbreaking study of creativity as well as a blueprint for organizing creative people in a commercial context. This book brings together the thinking, research and practice of innovation. The latest research into innovation and creativity is compared with the day-to-day experiences of managing creative people in commerce, R&D, advertising and design. The book:. * Explores the influence of national and corporate culture on styles of creativity. * Considers why some people are more creative than others. * Looks at ways of making creative people more productive. * Shows how to re-organize internal structures and resources for the productive benefit of the whole organization. * Uses case studies of active inventors and researchers. * Includes interviews with managers of creative people from electronics to advertising, from Germany to Silicon Valley.