A user-friendly, readable and concise introduction to the subject of consumer behaviour.
- ISBN10 0135731224
- ISBN13 9780135731222
- Publish Date 27 May 1997
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Paperback
- Pages 224
- Language English