Many books teach the "who / what / where / why / how" of professional networking. This book separates the reality from the fantasy by presenting truths and delusions about networking and then shows why they are either real or fakes. For example: Delusion: The best way to ensure referral success is to treat your referral sources by the "Golden Rule." Treat them the way you would want to be treated. Truth: The best way is to treat your referral sources the way THEY want to be treated. The referral process is more about emotion than facts. Find out how your referral sources want to be treated and how they would like you to treat their referrals.
- ISBN10 0785223207
- ISBN13 9780785223207
- Publish Date 17 October 2006 (first published 1 October 2006)
- Publish Status Out of Stock
- Publish Country US
- Imprint Thomas Nelson Publishers
- Format Hardcover
- Pages 164
- Language English