The comprehensive content and user-friendly text layout of this book are designed to facilitate learning. It contains questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The 2001/2002 edition of this text contains: an international perspective; new material to cover negotiations and e-marketing issues; a completely revised Continuous Assessment unit; new and up-to-date examples and case studies to illustrate the theory; additional text references and Website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
- ISBN10 0750653035
- ISBN13 9780750653039
- Publish Date 1 July 2001 (first published 12 June 2000)
- Publish Status Out of Print
- Out of Print 1 August 2011
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition New edition
- Format Paperback
- Pages 216
- Language English