This text is a coursebook tailored specifically for students undertaking the International Marketing Strategy module of the CIM Certificate. Completely revised and updated to fit in with the syllabus, the book is officially endorsed by the CIM and approved by the CIM Chief Examiner. The text contains: a firmly international perspective; material to cover e-marketing issues; up-to-date examples and case-studies to illustrate the theory; text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
- ISBN10 0750653124
- ISBN13 9780750653121
- Publish Date 21 June 2001 (first published 26 June 1995)
- Publish Status Out of Print
- Out of Print 22 September 2004
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition New edition
- Format Paperback
- Pages 240
- Language English